------------------------------------------------------ Internet marketing for the real world! Year 5, Issue 5 Charlie Page - Publisher Did you notice the new name? Yep, effective immediately the DOE Insider has become Real World Tactics. So why the name change? 1. People want help with ezine marketing *and* other aspects of business, so I'm broading the scope. 2. http://www.RealWorldTactics.com has become a portal for all of my products - the DOE included. All new products and offerings will be made from that site. 3. Over the years I've been online, my focus has been on what works in the real world (as opposed to the unproven theory that some spout) and so this name better reflects my true mission. You don't need to do a thing to stay on board, and nothing will change as far as your experience with my ezine - except some unannounced and very pleasant surprises! Now, without further guilding of the lily, on with this week's ezine. I know you know this, but I really do appreciate you being a subscriber. Charlie Page ******************************************************* REMINDER: Resale rights to my book on ezine advertising are being offered now, but *only* to subscribers of this ezine! Get your copy here. http://www.RealWorldTactics.com/cmd.php?ad=200143 ------------------------------------------------------ One of the problems with working on the Internet is that most of us do it in isolation. Instead of the usual give and take of office conversation, we have email, a decidedly one-sided way to communicate. Instead of the usual boss judging our progress and letting us know (in no uncertain terms) how we are performing, we are on our own - accountable only to ourselves. Which is a blessing and a curse. While working on your own in an Internet business can be incredibly rewarding, it can be lonely and frustrating as well. One of the big frustrations is NOT knowing what success looks like. * Do you really know how many visitors is good? * Do you really know how many first time visitors should buy your product? * Do you really know how much money is realistic to earn online for someone who is not Yanik Silver? For many who are reading this now, the answer is "not really". NOTE: Here are my answers. If you have a good product you should be able to do $5000 a month with 100 visitors a day. If that is not happening for you now, read on. If it is, good job! Sometimes, there are more questions than answers. And that makes maintaining enthusiasm hard. After all, humans are very goal oriented creatures. Without a measurable goal, far too many of us end up in front of the TV watching Friends for the thousandth time, knowing we could be more successful but not sure how to get there. So let's take a look at two of the most important things one can measure, and talk a bit about what success looks like in these important areas. =====> Converting Visitors To Customers You have probably heard that if you can get 1% of visitors to buy your product on the first visit you are doing well. Sorry, but that's just not true. Why in the world would we settle for a measly 1%, when we can have SO much more? Would Walgreens or Wal-Mart stay in business if only 1% of their visitors made a purchase. No way! So how can you get more people to buy and when do you consider that you have done a good job of converting visitors to buyers. Here are three things you can do right now to convert more visitors into buyers. 1. Ask Better Questions Selling is NOT telling. Selling is asking questions, then answering those questions with your sales copy. Here's how you do that. First, write down the top 10 questions about your site. If you don't know, now is the perfect time to ask your customers or visitors what they want to know about your site that was not extremely apparent on the first Second, rewrite you copy to answer the top four or five questions. Actually put the questions on the page as well as the answers. Once you've done this, experiment with other ways to use the question and answer format to your advantage. Here are some ideas to get you started. * A Q & A blog about your site. Remember, selling IS answering the question in the mind of the visitor. Since we don't speak with visitors, we must anticipate their questions and answer them on the site. 2. Talk Benefits, Not Features You've heard this one before, and it remains 100% true today. Visitors care about what is in it for themselves. The big two motivators remain the same. * They want to save time Show them how YOUR product does that and watch sales take off. 3. Talk ONLY about your visitor. Go through your copy and remove every instance of the word "I". Your copy MUST be about ONE thing ... the visitor. While you will never convert the percentage that Wal-Mart does (I hear that over 98% of visitors make a purchase) please don't stop at 1 or 2 or 5 percent. Converting 20% of visitors is not only realistic, it's being done =====> Getting Visitors Who Don't Buy To Ask For More Information This is perhaps the most important skill of all. One good goal here is to get 1/3 of all non-buying visitors to ask for more information, whether in the form of an ezine or an email follow up system that promises more. How do you do that? Here are five ways. 1. Tease them. If you have inside information tell them so and promise to reveal your secrets. 2. Bribe them. Giving something free works very well. If that something matches the content of your site it will do even better. 3. Remind them. Use a pop up box on exit from your site. Tell non-buyers that you want their business and offer to send more information. 4. Ask them. Put a pop up box on your site that asks visitors why they didn't buy. Alex Mandossian is the king of this at his site www.askmylist.com Very smart strategy. 5. Phone them. Yes, it's radical but it works. Ask visitors to email you their phone number so you can call and ask why they did not buy. You will be educated by what you hear, gather incredibly important market research, Imagine how your life would change if 20% of the people who visit your site bought on the first visit, and 33% or more of those who don't buy ask for more information! The good news is that it can be done and is being done right now by sites that are very quietly making their owners very comfortable indeed. Could your site be next? That answer is up to you! ******************************************************* -------------------------------------------------------- |
|
Home eBooks Articles Affiliates FAQ Meet Charlie Privacy & Terms Links Site Map Questions? Need support? ... Contact us here © Copyright 2007 Charlie Page - All Rights Reserved |
||
 | ||