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Charlie Page's Articles in Internet Marketing

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  • YOU Are the Brand
    How many times have we heard "Xerox this", when the copier involved may not be a Xerox brand at all? What brand do you think of when you hear the words "Just do it"?

    Branding is a powerful tool in our business lives. While Nike and Xerox are prime examples of this idea, all businesses can benefit from branding.

    The key factor in branding is this: on the most basic level, the level where clients live and work, your company is represented by a person. In your business that person may be you.
  • Where's the Money?
    You've heard it before and will hear it again. You MUST accept credit cards to succeed online.

    While there have been many attempts to find a payment method other than credit cards, the fact is that paying by credit card is what people want.

    People love to use their credit card on the Web for the same reason they buy overpriced gallons of milk at a corner store when a real market is only blocks away ... convenience.

    As sellers we MUST make the buying process as quick and easy as possible in order to capture the most sales.
  • The Power of the Press Release
    Should I use a Press Release in my business? Perhaps this thought has occurred to you as you have read some "guru" tell you how much money he or she made with a press release. Or maybe you have a friend who did well with a press release and you're wondering if it's right for you.

    The bottom line is that a great Press Release can do a world of good for your business, and help you make more money, IF you use it right and you are a good candidate. Here are some guidelines to help you decide if a Press Release is right for you.
  • The Other Side of Traffic
    It seems that every guru (and would-be guru) in the land is talking about traffic.

    This information usually comes in hype-filled fashion, using terms like "How to get 'laser focused' traffic in massive amounts to your site for so little money it makes you laugh until things fall out of your nose!"

    Getting good traffic to your site IS a tough needle to thread. You can easily spend hundreds on software that is hard to use, at best. You can also throw money down a rat- hole buying traffic that ends up wanting to have nothing to do with your offer. And trying to keep up with the search engine rule changes can make you go nuts.

    That's why an entire industry has sprung up to help you get traffic ... for a price.
  • The Host with the Most
    One of the first things we hear when we begin our online business is that you HAVE to have a web site to make sales. While that is not technically true, it certainly is true for 99.9% of us.

    While having a web site may be the conventional wisdom (some people have 5, 6, or more!) getting the **right** site for you is no easy matter. There are many factors that will contribute to the success, or lack of success, of any web enterprise.

    A business person must carefully consider which products to sell, at what price, to what market, using what sales copy, and more.

    One of the big factors is **who** will host your web site. You can have the greatest site in the world, full of pretty pictures and containing copy that makes people fall all over themselves pulling out the old credit card, BUT if your web host is down, you are out of business!
  • The #1 Website Mistake
    Sometimes it seems that there is so much to do in order to make a website successful.

    * "Copy is king!" cry the copywriters.
    * "Advertise or die!" shout the ad sites.
    * "Joint ventures are it!" proclaim the JV "brokers"

    So who is right and who is full of hot air?

    Truthfully ... no one knows.

    What we DO know is this. There are basic tactics that you MUST use if you want your site to make sales.

    Follow these tactics and you will succeed in time. Avoid using these tactics and your success will be limited, and you will be trapped, trying to get ever more visitors.
  • Seven Success Secrets
    I think we have all asked the same question at one time or another. That question is ...

    "What does it really take to succeed online?"

    If we listen to the emails and websites we read, we hear many strong opinions.

    "Create your own product"
  • Selling Great Products
    E-commerce is wonderful, offering anyone with a dialup connection the ability to be in business for themselves, but at the end of the day, you've got to provide a great product.

    What separates a great product from a "ho-hum" product? What products make people reach for their credit cards and buy now? What products *really* sell on the Internet?

    Let's look together at three characteristics of a great product and how that applies to the real world.
  • Power Searching
    Information on the Internet is a two edged sword. On the one hand, it's fantastic to be able to sit at your desk [regardless of attire] ;) and find things that used to require a trip to the library, or, if you were lucky, a phone call to the research department. Want to know how much money Martha Stewart makes? No problem. Need a dictionary or encyclopedia and want the most current information for free? The Web's got that too.

    On the other hand it's *very* easy to get bogged down looking at site after site and never find what you really wanted. There's just SO MUCH out there that you could spend literally weeks of wasted time.

    We've probably all had the experience of using our favorite search engine, typing in what we thought were the right keywords, and getting several *million* hits. Who has time for that? Not me and I'll bet not you.
  • One Good Idea Can Change Everything
    Have you ever felt like you just cannot find that one thing that will help you achieve your goals?

    Many of us feel that we have missed that one great idea that could help us get ahead ... help us live the life we dream about.
  • Marketing With Newsgroups
    Today I'm going to share with you one of the most powerful free advertising methods I know. Surprise... it isn't ezines!

    Back in the early days of the Internet there were three essential tools... FTP (file transferring), email, and newsgroups. While we all use email, and programs like FrontPage have made FTP all but a thing of the past, newsgroups are a forgotten resource. But it need not be so. In fact, newsgroups can be a powerful part of any marketing plan.
  • Make Your Site Sticky
    Everyone who owns a web site wants it to be "sticky". We want visitors to stay on our site long enough to see what we have to offer ... and hopefully buy something.

    In this regard, web sites and offline stores have something in common. While we both suffer from our share of "tire kickers" (those who never intended to buy), we know that the longer a person stays in our store the greater the odds that they will buy something. And much like an offline store, we entice them in every way we can to stay a while.

    Here are four ways to put more sticky in YOUR site.
  • How to Spot the Next Big Trend
    Did you ever wish that you could have a 'crystal ball' to predict what the next big thing will be on the Internet?

    The bottom line to success in any endeavor is to be at the right place at the right time. If you think it through you will quickly see that BOTH elements need to be in place for meaningful success to occur.

    Want to learn how to spot the next big thing on the Web? Read on and you'll begin to get a glimpse of things to come.
  • Help Others Help You
    The Internet is a vast electronic world with millions of people online at any one time. Yet it is all too easy for a person to be online for 10 hours or more a day, even deal with hundreds of emails, and still feel completely alone. This sense of isolation is bad for your outlook, and even worse for your business.

    The good news today is that there is a simple philosophy that will eliminate isolation while increasing the size of your bank account. That idea…
  • Follow Up For Success
    Let's say that you have written a great ad and found just the perfect ezines in which to place your ad by dipping into the rich resources of the Directory of Ezines.

    Your ad is set. You have found the most cost-effective places to run your ad. Now what?

    Now it's time to be ready to take advantage of the responses that come in.

    Did you know that over half of the people who respond to any ad will not buy the first time? In fact, research has shown that it can take an average of seven contacts before a person buys from you. This means you need a plan to capture those sales which otherwise would be lost.

    To maximize the profit potential from each ad you run, use this five-step formula to create a super charged follow up system.
  • Developing Online Credibility
    The Internet has changed the way the world does business. Today you can sell goods and services to people across the world as easily as if they were across the street.
  • Are You Ready for the Coming Business Expansion?
    There are few times when everyone agrees on something. Fewer times still when *economists* agree.

    Yet today we see almost all leading economists agreeing that 2004 will be the beginning of a business expansion similar to the 1980s.

    What does this mean to you, the online business person?

    Although this may sound odd, selling in good times is harder than you think. The reason for this is that most online business people fail to switch the *type* of offer they make when economic conditions change.

    Here are four changes that you will see take place if the economy does improve, along with a word about how you can capitalize on them EARLY. Being early is the key!
  • Are You Pushing or Pulling?
    To succeed in business on the Internet it is important to be able to see the big picture. Yet seeing the big picture is hard when you are trying to find the right product or program, make sales happen, handle customer service, and trying to find time for a life.

    But seeing the big picture tells us where we should advertise, which is *vital* to our success.

    Let's take the next five minutes to look at that big picture, and see where your marketing efforts should go.
  • Are Safelists Safe?
    If you are like me, you are ALWAYS on the lookout for an easier way to sell your products, get people to join your opportunity, or subscribe to your ezine.

    Today we take a look at how to do that using safelists.

    Safelists CAN BE one of the hidden gems of Internet marketing. You can sell any product or service with safelists, but if you are a member of SFI, Cash Evolution, or another opportunity-oriented program, pay special attention.

    If you've ever wondered "Do people really READ that mail?" or "Isn't that just a trick to get my email address?" then read on. Today we look at the good, the bad, and the ugly when it comes to safelists.
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