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Charlie Page's Articles in Ezine Marketing

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  • The Sweet "Peas" of Ezine Success
    In recent months, it has been easy to see that email and ezine marketing have been under attack. Who are the attackers?

    Some are the unethical marketers who flood our inboxes with messages we don't want, creating a perception that things are just out of control. Some are legislators who want to make a name for themselves by grand-standing that they are going to "fix the problem".

    Some are industry insiders who have an agenda that works best if email marketing goes away. And some are the big email marketers, who want to eliminate competition and consolidate the business for themselves.

    Some are even proclaiming (quite loudly) "email marketing is dead!"

    Happily, that assertion is completely wrong. Here's why.
  • The Power of Thinking Small . . . Is Bigger Always Better?
    Internet marketers seem to want everything to be big. The biggest list. The most traffic. The highest number of "hits".

    Now realize that I'm from Texas and we admire big. In fact, we're famous for it. ;)

    But is bigger always better? That depends. When it comes to ezine advertising, it works both ways.
  • The Law of Large Numbers
    One of the things that excites people about the Internet is the **huge** audience that exists online. The Net truly is a marvel, allowing anyone with a dialup connection to compete with Fortune 100 companies.

    One of the best ways to reach those large numbers, while staying true to your objectives of targeting a niche market, is ezine advertising.
  • The Essence of Ezine Success
    Since the Directory of Ezines began in 1998 we've seen thousands of ezines come and go. Some that we thought would succeed beyond anyone's wildest dreams lasted only a few months. Some that started modestly are still going today with membership numbers that are staggering.

    I've been asked more times than I can count "What makes a successful ezine?" While I don't pretend to have all the answers, if you were my brother or sister this is what I would tell you.
  • Test for Success
    What do you think of when you hear the word "test"?

    Do you remember that empty feeling in the pit of your stomach as you prepared for the SAT? Do you think of the grin on your least favorite teacher's face as she handed you back a paper full of red marks?

    Well here's the good news. Now you get to GIVE the test!
  • Swap Articles to Get More Subscribers
    An article swap is something like an ad swap, only more powerful. The idea of exchanging, or swapping, ads has been around for years. An ad swap is simply when two (or more) publishers exchange ads in each other's publications.
  • Smaller is Better
    What is the one thing that you see in almost every ezine you read?

    Classified ads.

    The reason you see so many classified ads in ezines, on web sites and other places is simple.

    They work.

    Classified advertising is one of the most cost effective forms of advertising on the Net today. Like most things that seem very simple on the surface, a great deal of work goes in to writing a powerful classified ad.
  • How to Market with Ezine Articles
    Of all the ways that people have invented to sell things over the Internet, writing free articles to run in ezines is perhaps the most effective. One great thing about this method of marketing is that you can do it with NO money. So if you are just starting your Internet marketing career, put away the Visa and warm up that keyboard!

    Article marketing may be the perfect way to market. It's free to do. It educates prospects. It gets your message in front of thousands of interested prospects you would NEVER reach otherwise. It's viral. Best of all ... it works!

    So what is "article marketing" and how can it impact your world? Glad you asked. ;)
  • Do Ezine Ads Still Work?
    As a person who is deeply involved in the ezine advertising business, I often hear people asking "Does ezine advertising still work?"

    My answer to these questions is this ...

    Darn right they work.

    In fact, they work now better than ever before.

    Allow me to share with you, by way of this ezine, why I believe ezines still work to make sales, build credibility, establish relationships, and more.
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