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Charlie Page's Articles in Copywriting

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  • Recap Benefits To Create More Sales
    Want to make more sales the quick and easy way? Then follow this simple formula, and create a sixty second summary page for your readers!

    The problem is all too common.

    * People don't have time to read long sales letters.
    * Long sales letters produce better results.

    So how can you solve that problem on your website?
  • How To Write Copy That Sells, Even If You Think You Can't!
    You can write great selling copy!

    As a copywriter by profession, I may be accused of being a little nuts for saying that (some copywriters love to think only they can write) but it's true.
  • Are Your Words Killing Your Success?
    No where is crystal clear communication more important than on the Internet.

    When we speak on the phone, or face to face, we can count on the inflection in our voice or the expression on our face to make up for any lack of clarity in the words we choose.

    Not so when the *only* tool at your disposal is words.

    Whether you communicate your message via a Web site, publish an ezine, or utilize wireless technology (even if you snail mail a newsletter), the bottom line is that poor copy will kill your business and great copy will make it thrive.

    So what are the secrets to writing effective messages on the Internet?
  • Are You Being Heard
    Communication is a funny business. When you speak with others, are you sure they hear what you are really saying?

    While we may choose our words carefully, sometimes the message just doesn't get through. Our body language, tone, facial expressions make up what we call true communication.

    Let's look closer at four simple steps that will help those we work with understand us better.
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